News / 59% believe sustainability is key to a clean future

59% believe sustainability is key to a clean future

As Green GB week begins, new research from Haven Power reveals over 59% of utility decision makers believe sustainability is key to a clean future.

The survey of utility decision makers shows that attitudes towards energy are changing. 51% of those surveyed said energy usage was one of their top business priorities. A further 59% involve senior management in their choice of energy supplier.

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MPANs sold on conventional power
MPANs sold on renewable power

Graphs show how trends for renewable and conventional power sales have changed at Haven Power.

Haven Power’s internal stats reflect this growing trend too. When analysing the number of meters using renewable electricity across its business customer-base over the last 3 years, the B2B supplier found a correlation. Sales of conventionally sourced electricity declined at the same rate as renewable energy sales rose – a pattern continued since January 2018, when the company started selling renewable electricity as standard.

Paul Sheffield, Chief Operating Officer at Haven Power, commented: “Businesses are increasingly aware of their environmental impact and how it can influence brand reputation and bottom line. As a result, a growing number of organisations are taking action to become more sustainable. Purchasing renewable power is a simple and effective way to do so – which is why we now offer renewable power as standard to all Haven Power customers.”

Yet, as the green agenda advances, sustainability is becoming about more than supply contracts alone. 36% of utility decision makers say they have an interest in battery storage, with 59% wanting to generate their own energy and sell it back to the grid.

Advances in technology are creating more sustainable opportunities for businesses too. Cheaper solar panels and battery storage units are making it easier for organisations to reduce peak time usage and take part in initiatives such as demand side response (DSR). Similarly, as the cost of electric vehicles (EVs) comes down and battery technology improves, the financial argument for switching is approaching a tipping point.

Even so, 37% of utility decision makers still believe sustainable initiatives are too costly to install. Another 22% are unsure how to measure the impact of, and return on investment (ROI) on, their sustainable solutions. To create widespread sustainable change in the UK, suppliers must prove the benefits of sustainability for businesses.

Paul Sheffield continued: “Here at Haven Power, we’re keen to help businesses understand their sustainable opportunities and benefits. From ROI to brand reputation and retaining the best talent – sustainability can affect all levels of your business. By moving beyond viewing energy as a commodity, we can help to drive sustainability and profitability.”

“Here at Haven Power, we’re keen to help businesses understand their sustainable opportunities and benefits. From ROI to brand reputation and retaining the best talent – sustainability can affect all levels of your business. ”

Paul Sheffield Chief Operating Officer

“The journey to a lower carbon Britain with a growing, dynamic economy isn’t the only one we’re on at Haven Power. We also want to help businesses understand how they can control spend, manage risk and boost sustainability using renewable power, energy efficiency and bespoke solutions.”

For further information please visit: https://www.havenpower.com/change

*Research conducted in July 2018 on behalf of Haven Power by OnePoll, which surveyed 1,000 business utility decision makers age 18 or over.